Rating:
6.648/10 by 91 users
The Kid from Seattle
Seven million Pepsi Points to win a fighter jet? It should have been impossible. But 20-year-old John Leonard sees the ad in 1995 — and finds a loophole.
Writing:
Release Date:
Thu, Nov 17, 2022
Country: US
Language: En
Runtime:
Country: US
Language: En
Runtime:
John Leonard
Self - The Kid with the Idea
Michael Patti
Self - Former Creative Director
Todd Hoffman
Self - The Investor
Brian Swette
Self - Form CMO - Pepsi
Linda Leonard
Self - John's Mom
Jeff Mordos
Self - Former COO - Pepsi's Ad Agency
Michael Davis
John Leonard
Jason Fielders
Todd Hoffman
Season 1:
Seven million Pepsi Points to win a fighter jet? It should have been impossible. But 20-year-old John Leonard sees the ad in 1995 — and finds a loophole.
John and Todd perfect their scheme. They send in their Pepsi Points and their check, and wait. The Pepsi executives scramble, and the lawyers descend.
The Pentagon has to issue a statement. Scammers start to circle. To win this case, John needs to go to trial in the court of public opinion.
Interviewees recall a 1992 campaign in the Philippines that went so awry, it led to riots and deaths. In 1999, John's court battle reaches a conclusion.
7.2
7.9
5.7
6.5
