Design (1969)
This film was made by Bass' company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men's and women's uniforms. But a great many of the design were adopted—including, most memorably, the telephone vans and hardhat designs of the 1970s. Bass designed down to the details, showcasing in this film a myriad of ideas, like Yellow Pages book designs, cufflinks for executives, and flags. (AT&T Archives)
- Saul Bass
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Alternative Title:
Saul Bass Pitches the new Bell System Logo - US
Country:
United States of America
Language:
English
Runtime: 00 hour 27 minutes
Budget: $0
Revenue: $0
Plot Keyword: design, short film
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