Rating:
8/10 by 4 users
The Persuaders (2004)
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Directing:
- Barak Goodman
- Rachel Dretzin
- Douglas Rushkoff
- Barak Goodman
Release Date:
Tue, Nov 09, 2004
Rating: 8/10 by 4 users
Alternative Title:
Country:
Language:
English
Runtime: 00 hour 55 minutes
Budget: $0
Revenue: $0
Plot Keyword: marketing, advertising, public relations, woman director, editorial
Rating: 8/10 by 4 users
Alternative Title:
Country:
Language:
English
Runtime: 00 hour 55 minutes
Budget: $0
Revenue: $0
Plot Keyword: marketing, advertising, public relations, woman director, editorial
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Richard Frank
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Bob Garfield
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