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poster of Dieux du Stade - Making of Calendar 2011
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Dieux du Stade - Making of Calendar 2011 (2010)

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Directing:
  • Max Guazzini
Writing:
Stars:
Release Date: Mon, Nov 01, 2010

Rating: 0/10 by 0 users

Alternative Title:

Country:
France
Language:
Français
Runtime: 01 hour 40 minutes
Budget: $0
Revenue: $0

Plot Keyword: making of, charity calendar, gay theme
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