Rating:
6/10 by 1 users
The Secret of Selling the Negro (1954)
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Release Date:
Sun, Jul 04, 1954
Rating: 6/10 by 1 users
Alternative Title:
The Secret of Selling the Negro Market - US
Country:
United States of America
Language:
English
Runtime: 00 hour 21 minutes
Budget: $0
Revenue: $0
Plot Keyword: corporate, advertising, african american
Rating: 6/10 by 1 users
Alternative Title:
The Secret of Selling the Negro Market - US
Country:
United States of America
Language:
English
Runtime: 00 hour 21 minutes
Budget: $0
Revenue: $0
Plot Keyword: corporate, advertising, african american
