Pink Ribbons, Inc. (2011)
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
- Léa Pool
Rating: 6.5/10 by 10 users
Alternative Title:
Pink Ribbons Inc - US
Country:
United States of America
Canada
Language:
English
Runtime: 01 hour 37 minutes
Budget: $900,000
Revenue: $25,000
Plot Keyword: breast cancer, marketing, corporatism, woman director
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