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Inside Ikea (2019)
A behind-the-scenes look at IKEA, one of the world's most successful, enigmatic and recognisable global brands. IKEA is not like any other company. We see how they are starting to open up their design headquarters to outside influences and follow the production of their catalogue.
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Fri, Feb 22, 2019
Country: AU
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Country: AU
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Season 1:
In this first episode, we see how IKEA is starting to open up its design headquarters to outside influences. Tom Dixon, the 'enfant terrible' of British design, has been invited to collaborate on a new bed-sofa, but with deadlines looming and the world's furniture press watching, neither he nor IKEA fully agree what the product should be.
The Ikea team now tries to do the impossible- create a mass produced item which is different every time, and launch a new store with deadlines and interruptions looming.
Ikea might be a worldwide store, but until now it's been outside the Indian market. Now, Ikea attempts to open a new store and introduce the Ikea concept to an entirely new market.
