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Scenting Money
Series that explores the serious side of the fashion industry examines how designers can expand into a multi-million-pound business, not by selling the clothes they design, but by using sophisticated marketing techniques to lend the kudos of their name to a range of other products, from handbags to perfume.
Writing:
Release Date:
Fri, Jan 10, 1992
Country: GB
Language: En
Runtime:
Country: GB
Language: En
Runtime:
Season 1:
Series about the serious side of the fashion industry. This part goes behind the scenes at 'runway' shows in Paris, Milan, London and New York, examines who sits where on the political map of fashion and looks at the evolution of the superstar model.
Series that explores the serious side of the fashion industry examines how designers can expand into a multi-million-pound business, not by selling the clothes they design, but by using sophisticated marketing techniques to lend the kudos of their name to a range of other products, from handbags to perfume.
This edition of the fashion industry series takes a look at the relationship between the fashion press and the PR machines of top designers, and considers just how much power the press has over the direction of design. Contributors include journalists Anna Wintour, Suzy Menkes and Liz Tiberis.
Fashion industry series looks at how identity can be bought off the peg, from the Ralph Lauren preppy look to Chanel's interlocking C's for the shiny set.
Series which lifts the lid on the fashion world takes a look at fabric and how it is used to completely different effect by designers like Issey Miyake, Gianni Versace and Christian Lacroix.
Fashion series focuses on the work of the late Yves Saint Laurent, regarded by many as the greatest designer of the 20th century. No couture season could end without a YSL collection, yet this reclusive, sensitive man was dogged by ill health and every year remained coy about whether the collection would be ready in time.