Trying to make a name for themselves in New York's competitive fashion scene, Ben Epstein and his friend and business partner Cam Calderon use their street knowledge and connections to bring their ambitions to fruition. With the help of Cam's cousin Rene, who is trying to market his own high-energy drink, and their well-connected friend Domingo, the burgeoning entrepreneurs set out to make it big, encountering obstacles along the way that will require all their ingenuity to overcome.
Ben and Cam look for a way to market their CRISP attire in New York after a promising debut in Tokyo. Meanwhile, Rene's new Rasta Monsta billboard is a hit with everyone except his girlfriend; and Rachel returns from a soul-searching trip abroad, but she's still not over Ben.
Ben and Cam are stuck between two sales reps and a hard place; Rene leans on a client; Rachel lands a new job at Biscuit magazine, and lights up with Domingo.
CRISP lands a promising but unpaid gig; Rachel gives Ben a lavish gift; Cam raises money for a river-view apartment; Rene shoots a Rasta Monsta viral video.
Ben and Rachel's platonic friendship is tested; Cam scores a plum location for CRISP shoot; Renee collects debt.
Ben and Cam charm two young out-of-towners; Rene tries to make amends with Debbie; Rachel goes from lost to alive in a single day.
Ben senses a conflict of interest when Nancy sets CRISP up with a manufacturer named Yosi. Determined to bring some spice to Biscuit, Rachel disregards her boss and pursues an edgy lead. The Feds catch up with Kapo, Lulu warns Cam against selling out and Rasta Monsta incites the ire of the East Flatbush Caribbean League.
Ben and Cam debate CRISP's future; Rene tracks down the origin of the Rasta Monsta tincture; Rachel celebrates a setback.
In the second-season finale, Ben wonders how to rescue CRISP and his friendship with Cam. Meanwhile, Domingo and Cam launch a PR blitz to clean up Rasta Monsta's image; Rachel seeks advice from a former mentor; and Kaplan parties one more time before going to jail.