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poster of The Century of the Self
Rating: 8.4/10 by 104 users

Eight People Sipping Wine in Kettering

How both the Labour Party in Britain and the Democrats in America have sought to gain power through use of the focus group, invented by psychoanalysts to fulfil desires of the inner self.

Release Date: Sun, Mar 17, 2002

Country: GB
Language: En
Runtime: 58
Subtitle     Direct Link

Edward L. Bernays
Self (archive footage)
Sigmund Freud
Self (archive footage)
Anna Freud
Self (archive footage)
Wilhelm Reich
Self (archive footage)
Tony Blair
Self (archive footage)
Margaret Thatcher
Self (archive footage)
Bill Clinton
Self (archive footage)
Ronald Reagan
Self (archive footage)

Season 1:

Happiness Machines
Episode 1: Happiness Machines (Mar 17, 2002)
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
The Engineering of Consent
Episode 2: The Engineering of Consent (Mar 24, 2002)
The programme explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses.
There Is a Policeman Inside All Our Heads. He Must Be Destroyed
Episode 3: There Is a Policeman Inside All Our Heads. He Must Be Destroyed (Mar 31, 2002)
In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. They were inspired by the ideas of Wilhelm Reich, a pupil of Freud's, who had turned against him and was hated by the Freud family. He believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself.
Eight People Sipping Wine in Kettering
Episode 4: Eight People Sipping Wine in Kettering (Apr 07, 2002)
How both the Labour Party in Britain and the Democrats in America have sought to gain power through use of the focus group, invented by psychoanalysts to fulfil desires of the inner self.

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