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Dieux du Stade - Making of Calendar 2008 (2007)
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Directing:
- Max Guazzini
Release Date:
Thu, Nov 01, 2007
Rating: 0/10 by 0 users
Alternative Title:
Country:
France
Language:
Runtime: 01 hour 43 minutes
Budget: $0
Revenue: $0
Plot Keyword: making of, charity calendar, gay theme
Rating: 0/10 by 0 users
Alternative Title:
Country:
France
Language:
Runtime: 01 hour 43 minutes
Budget: $0
Revenue: $0
Plot Keyword: making of, charity calendar, gay theme
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